Previous poster campaign
Environmental protection poster campaign
Previous campaign poster for the body shop
Creating awareness about endangered species
Previous campaign poster for recycling campaign, making use of the colourful visual language the body shop upholds this simple poster projects a very important message about recycling and how we should collectively and actively do more to recycle.
Dragon Fruit lip Butter
All of the profits made from this little tub of lip butter go towards three charities of your choice. The customer is given the opportunity to chose three charities that they wish to donate toward in their country, they chose their three charities in order of favour and the donations those charities receive will also follow in the same pattern, 1st= 50% 2nd = 30% and 3rd= 20% of the profits. This is just one example of how the body shop sell products to help fund charities and create awareness amongst the public about charitable organisations.
Previous White Musk perfume poster campaigns
Previous Colour Crush Lipstick Poster campaigns
Previous Body Butter poster campaigns
Previous poster campaigns for Drops Of Youth moisturiser
White Musk Eau Du Toilet
This fragrance is another trade mark product from the body shop, it has been a best seller for years and continues to do well. This product is aimed at an audience ages 18 - 35 but after researching in store we found that it is sold to an older audience of women aged 35+. This product uses synthetic musk and therefore does not cause any harm to animals. It has a very distinct, strong scent that is instantly recognisable which makes it stand out from other fragrances, the body shop are also one of the only retailers of this perfume that still produce it making it a speciality product.
Colour Crush Lipsticks
The colour crush lipstick range comes in 51 different shades, some glossy and some matt all of which leave you lips with a silky, moisturised feel. Each lipstick is infused with rose oil, which acts as a natural moisturiser on your lips and leaves them smelling great too. This product is aimed at 18 - 35 year olds and strives to be the ‘must have’ item in every women’s hand bag. This lipstick is also vegan and vegetarian friendly and does not use any animal bi products in the ingredients.
The Body Shop Body Butter
This has been a best selling products within the body shop’s cosmetic brand for years, it comes in a diverse range of scents and flavours and works wonders to your skin. This moisturiser is thick, creamy and smells delicious! At the moment the packaging is brightly coloured and uses photography to emphasise on the natural ingredients each tub holds. I would consider this product a signature product for the body shop, its instantly recognisable and reasonably priced.
Drops Of Youth
The drops of youth moisturiser is aimed at an older target audience in comparison to the body shop’s overall target audience, 35+. The moisturiser has received great reviews online and is one of the body shop’s best selling products. It boasts with the use of organic and natural ingredients that help fight the early signs of ageing. Because this moisturiser has an oil like base to it, it lasts longer as the customer does not need to use a lot of the product for it to take effect.